Meet my client, Janet Siegel. Janet B Siegel, founder of Janet B. Siegel Architecture. She’s a Certified Aging-in-Place Specialist (CAPS). Janet and her team have been providing Summit, Madison, Chatham, and the surrounding area with creative design solutions for home renovations, additions, kitchen remodeling, light commercial projects, and civic recreational facilities.  Janet reached out to […]

Branding, Business Feature

May 13, 2024

Janet Siegel | Janet B. Siegel Architecture

Female CEO of an architecture posing in front of her office door that shows her company logo.

Meet my client, Jalpa Pandit. Jalpa is an award-winning jewelry designer. She transforms unworn jewelry into bespoke modern heirlooms that you’d be excited to wear. Every single piece of Jalpa’s jewelry is manufactured in the heart of New York City and she’s passionate about supporting as many female-owned enterprises as she can. We did her […]

Branding, Business Feature

April 15, 2024

Jalpa Pandit | Award-winning jewelry designer

A female award-winning jewelry designer smiling and standing in front of the shelf with some of her jewelry design.

Meet my client, Deborah Gussoff. Deborah is the president and founder of In Order, Inc. She is a Certified Professional Organizer, and the author of “Organizing for Weight Loss: A Slim Little Guide to Getting Thinner”.  Her company, In Order, Inc. is a full-service organizing consulting firm helping people organize their paper, physical space, time, […]

Branding, Business Feature

March 15, 2024

Deborah Gussoff | In Order, Inc.

A female professional organizer sitting on a brown couch with a stack of books on her lap.

“Do I need more than a headshot to market my business?” The short answer is yes. A headshot is good for social media profile pictures or your About Me page. However, if you want to have a memorable brand, you need curated professional photos that match your brand, can convey what you do, and show […]

Branding, Tips

March 1, 2024

7 Places to Showcase Your Branding Photos and Why They Matter

An Asian female personal branding photographer wearing a green top sitting on the floor and leading against a sofa with her DSLR camera.

Meet my client, Patrice Horvath. Patrice is the founder of Patrice Horvath Design. She is a New Jersey-based graphic designer with 13+ years of professional design experience.  She offers logo design and custom Squarespace websites for service-based businesses and solopreneurs. She also offers design services for print and web and illustrations for products in the […]

Branding, Business Feature

February 15, 2024

Patrice Horvath | Patrice Horvath Design

A female graphic and website designer in a black pattern jumpsuit sitting and smiling for her branding photoshoot.

“People buy from people they trust and they trust people they like.” — Garrison Wynn We are living in a world where visual content plays a crucial role in our marketing efforts. Whether it is a photo, a graphic, or a video, all of these visual contents paint a picture of who you are, what […]

Branding, Tips

February 1, 2024

Elevate Your Business with Personal Branding Photography to Attract Your Ideal Clients

A female New Jersey cottage baker wearing an apron and holding a cake holder with two cupcakes in her home kitchen.

Meet my client, Stephanie Cardillo. Stephanie is a Clinical Social Worker and Therapist located in Florham Park, New Jersey. She’s trained in Cognitive Behavioral Therapy, Mindfulness-Based Cognitive Therapy, Emotional Freedom Techniques (Tapping), and Heart Assisted Therapy. She also utilizes polyvagal techniques, meditation, breathing exercises, affirmations, and communication skills. She helps adults and elders. Her goal […]

Branding, Business Feature

January 14, 2024

Stephanie Cardillo, MSW, LCSW | Clinical Social Work/Therapist

A female Clinical Social Worker and Therapist with a bright pink blazer hugging her "Self Love" pillow.

Meet my client, Elaine Fernando. Elaine is the founder and CEO of Organized Transitions, LLC. As a Certified Senior Move Manager, Elaine and her team make downsizing easy. Their Senior Move Services help seniors and their families sort, declutter, pack, vet movers, and assist with resettling in their new home or senior community. Elaine also […]

Branding, Business Feature

November 12, 2023

Elaine Fernando | Organized Transitions, LLC

The female CEO of a moving and organizing company walking out of the ferry station with her mug and handbag.

Last year, I had this dream of hosting an event that would bring a group of business owners together to learn, do the work, and have fun. I put it on my vision board for the new year and I told everyone about the retreat. I was so scared and didn’t know if that was […]

Branding, Events

October 1, 2023

I Hosted My First Business and Wellness Retreat!

Three women business owners smiling and excited to attend a business and wellness retreat.

Meet my client, Paula McConnell. Paula is the founder and CEO of Seva Digital. A digital marketing agency for wellness professionals. She has an M.B.A. and is a certified Design Thinking professional. She started this business after she saw one small business struggle because they didn’t have the right marketing and never wanted to see […]

Branding, Business Feature

September 26, 2023

Paula McConnell | Seva Digital

A female digital marketer posing for her headshot in downtown Hackensack New Jersey.