“I don’t have a product. What type of pictures should I post on my social media?” – A service-based business owner. I get this question a lot when I work with service-based business owners. Most of them only focus on headshot pictures but there are many types of pictures you can post to build your […]

Branding, Tips

June 1, 2022

10 Branding Photo Ideas for Service-Based Businesses

A female CEO sitting and laughing with her coffee.

It’s likely you know what a headshot photo session looks like, but do you know what a branding photo session involves? In case you’ve never been part of a headshot photo session, it consists of one person standing in an outdoor, office, or studio setting with either a white, gray, or black backdrop. The headshot […]

Branding, Tips

May 1, 2022

What’s the difference between headshots and branding photography?

A Caucasian woman holding her hands up like I don't know in a bamboo forest.

Meet my client, Anupama Kinatukara. She is the Executive Director at The John Maxwell Team – “BE CHALLENGED & LEAD ON” and “Leading On Another Level!”. She is a motivational speaker who loves to help individuals and entrepreneurs grow as a leader. She offers career development coaching, leadership development, and executive coaching. We met at […]

Branding, Business Feature

April 8, 2022

Anupama Kinatukara | ZNDKIN Solutions Inc.

An Indian woman in maroon top and jacket posing for her headshot.

Many of my clients are not sure what to do after they have downloaded their branding photos. That’s why I created a branding resource guide to help my clients use their branding images in multiple ways, not just for posting them on their social media. A few months ago, I shared 5 ways to use […]

Branding, Tips

April 1, 2022

5 Ways to Use Your Branding Photos (Part 2)

A Caucasian woman is sitting at a desk smiling and working on her laptop.

Meet my client, Michelle Perchuk. She is the founder and owner of MTV Coaching. She helps executives discover amazing jobs by making every conversation count, bypassing job boards & creating opportunities that will take their careers to the next level. She offers career coaching, executive coaching, and business coaching. One of my network connections introduced […]

Branding, Business Feature

March 8, 2022

Michelle Perchuk | Career Coach | MTV Coaching

A female career coach standing in front of two pictures and crossing her arms for her headshots.

Meet my client, Melanie Cunningham. She is a small business attorney and the owner of Melanie Cunningham Law Office P.C., an alternative to the traditional law firm to serve entrepreneurs and small business owners. Her law firm specializes in business planning and intellectual property. Melanie and I met through NJAWBO (New Jersey Association of Women […]

Branding, Business Feature

February 7, 2022

Client Introduction: Melanie Cunningham (Melanie Cunningham Law Office P.C.)

An African American woman sitting on a couch posing for her branding photoshoot.

Have you ever downloaded your pictures from your branding session, so excited to use them for your business, but quickly get overwhelmed?  Questions start flooding your mind: Now what? Where can I use these images? What else can I do with them? I totally get it! It’s a lot to think about when you have […]

Branding, Tips

February 1, 2022

5 Ways to Use Your Branding Photos

A man in a blue jacket with a Facebook Like thumbs up sign.

Meet my client, Lisa Roe. She is the author of Welcome to the Neighborhood (available on April 5, 2022). It is a heartwarming and life-affirming story of family dynamics, mother/daughter relationships, and second chances. As with other clients I have worked with, Lisa was not comfortable with getting her picture taken. However, by the end […]

Business Feature, Headshots

December 15, 2021

Client Feature: Lisa Roe, author

“If you don’t give the market the story to talk about, they’ll define your brand’s story for you.” – David Brier Nowadays, it’s more important than ever to own who you are. In a world that’s increasingly digital, your personal brand is what tells people who you are, what you do, and what makes you […]

Branding, Tips

December 1, 2021

Personal Branding – Beginners Checklist

An African American woman sitting on a couch and talking on the phone.

Meet my client, Tommy Hilcken. He is the founder and owner of Tommy Hilcken Productions. He is a public speaking coach and a motivational humorist. He combines his love of people with a natural talent for humor to help people learn and grow. He works with individuals from every walk of life, including celebrities and […]

Branding, Business Feature

November 15, 2021

Client Feature: Tommy Hilcken from Tommy Hilcken Productions

A man in a blue jacket holding a magic wand and pointing to the TV showing Tommy Hilcken Productions logo.