
Meet my client, Beejal Trivedi.
Beejal is the founder and creative lead at Jaysrii, a natural skincare brand rooted in purity, presence, and intention.
Her line of powdered face masks is made in small batches with plant-based, botanical, and herbal ingredients. There are no fillers, preservatives, or synthetic fragrances.
Beejal booked my Spring mini branding session because she was ready to tell her story and share her products. She had different marketing campaigns planned, including social media, advertising, press, collaborations, and more.
Her goal is to have a cohesive library of images that represent both the brand and the founder. She wanted her marketing across all platforms to feel consistent and on-brand.



During our planning session, she shared The Pause Method, which is a signature skincare ritual developed by her to enhance the effectiveness of the face mask application. But more importantly, she wants to encourage her customers to practice a slow and mindful self-care routine.
She wanted her branding photos to reflect this calm energy. She also wanted photos of her newest product so she can launch it.
On the day of the mini branding session, I could tell that Beejal was a bit stressed. I had her take her time to get herself settled, and I would take care of organizing and laying out her props for the photoshoot.
She hired a personal stylist, Silvia from Roam.en.Style Boutique, to be there and help her with her outfit changes and accessories. I love collaborating with other professionals to ensure my clients look and feel their best. Silvia was amazing to work with! She was a huge help in fixing Beejal’s hair and clothing, while I focus on posing and photographing.
During the mini branding session, I captured a variety of headshots and lifestyle photos that showcase her products.
Hair and makeup by Christie from soluminabeauty.



I have been using Jaysrii products – Dew and Illume. They made my skin refreshed, hydrated, and so soft afterwards. I highly recommend her products if you are looking for a natural mask to add to your skincare routine.
To learn more about Beejal and her products, go to Jaysrii.com
Want to be the first to know my next mini branding session? Get on my email list. I usually do it in the Spring (around March) and Fall (September/October).

Charissa H. Yong Photography is a New Jersey-based Headshot & Personal Branding Photographer. She specializes in creating authentic photos for individuals and service-based business owners to help you stand out online.
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