As a solo entrepreneur, one of the things I often hear from fellow business owners is that we lack a space to truly celebrate our accomplishments. After all, there are no corporate holiday parties waiting for us at the end of the year. So last year, I envisioned creating an event that could fill this […]

Justine Boone is the owner of Treat Me Sweet Cookies in Ridgewood, New Jersey. Justine was an artist since she was young. When she got married and moved to New Jersey, she was learning the culinary art of cake design and then finally decided to combine her love for art and cookies to create this […]

If you’re a healthcare professional and looking to stand out in your marketing or personal branding, this blog is for you! Whether you’re a therapist, psychologist, physical therapist, dentist, or any other healthcare provider, having professional photos can really help you connect with your patients and showcase your expertise. Plus, I’ve worked with all these […]

Dr. Suresh Ramaswamy is the founder and owner of Ramaswamy Smile Orthodontic, with two locations in New City, NY and Old Tappan, NJ. He is a board-certified orthodontist. He is dedicated to helping his patients achieve and maintain beautiful, healthy smiles for a lifetime. Dr. Ramaswamy and his team specialize in helping kids, teens, and […]

You are so excited after booking your personal branding photo session. Now what? You might be thinking – What should I wear? Where should I do the photoshoot? What poses should I do? Check out this blog about what patterns to avoid when choosing your outfits and then this blog for location ideas. When I […]

Dr. Carly Gossard is a pelvic floor physical therapist and the founder of Empowered Pelvic Health located in Montvale, New Jersey. They believe that physical therapy should be convenient, efficient, and family-friendly. They provide expert one-on-one care, specializing in the rarely discussed “down there” issues, pelvic floor dysfunction, postpartum rehabilitation, orthopedics, and more.​ Their mission […]

Congratulations to my friend and client, Dr. Carol Chu-Peralta, Ph.D., on her new office location in Montvale, NJ. We did another branding session for her feature in the Pascack Valley City Lifestyle magazine. Dr Chu-Peralta is the founder, clinical director, and psychologist of Center for Resiliency, LLC. Her office is located in Montvale, NJ. At […]

“I don’t want to do the branding photoshoot in my home.” I hear this a lot from my branding clients and I completely understand why you don’t want to do a photoshoot in your home. It could be because: Did you know there are plenty of location options if you don’t want to do the […]

Meet my client, Janet Siegel. Janet B Siegel, founder of Janet B. Siegel Architecture. She’s a Certified Aging-in-Place Specialist (CAPS). Janet and her team have been providing Summit, Madison, Chatham, and the surrounding area with creative design solutions for home renovations, additions, kitchen remodeling, light commercial projects, and civic recreational facilities.  Janet reached out to […]

Storytelling is a POWERFUL marketing tool because when you tell a story whether it’s your story or your client’s story, it creates an emotional connection between you, your products/services, and your customers. People do business with people they know, like, and trust! Here are 3 type of stories that you need to build a memorable […]