One of my goals this year is to attend a conference.  Last month, I had the opportunity to attend the National Association of Women Business Owners (NAWBO) Women’s Business Conference in Austin, Texas. It was my first time in Austin. I decided to arrive on Friday so I could spend all day on Saturday doing […]


November 1, 2023

My First Conference Experience

I’m turning 40 this month and still can’t believe I’ve been a business owner for 5 years! As an immigrant, I couldn’t have imagined that this is my life right now. I’m so grateful. I was raised by my grandparents in Malaysia while my mom worked in the United States to create a better life […]

Branding, Personal

May 1, 2023

This is 40.

An Asian female personal branding photographer wearing a green top sitting on the floor and leading against a sofa with her DSLR camera.

I attended a two-day, You Are The Brand Workshop with Mike Kim a few weeks ago. It was an amazing experience with inspiring entrepreneurs and many mind-blowing moments! I met new friends with businesses from start-ups to owning multiple businesses. Mike Kim is a personal brand strategist, host of the You Are The Brand podcast, […]

Branding, Personal

March 10, 2023

You Are The Brand Workshop with Mike Kim Experience & Takeaways

Charissa H. Yong is holding the You Are The Brand book and standing next to the author of the book, Mike Kim.

I can’t believe I’m celebrating 5 years in business! 5 years ago, I quit my full-time corporate job as a software test engineer and became a business owner. I started this business in 2018 because I was burned out. I was commuting 3 hours round trip every day from northern New Jersey to central New […]

Branding, Personal

March 1, 2023

Celebrating 5 Years In Business

An Asian female holding a number 5 rose gold balloon.

2022 has been an amazing year! Thank you so much for your continuous support! I’m so lucky to do what I love and I couldn’t have done it without you – my followers, my clients, my referral partners, my friends, and most importantly, my family. I have learned so much this year about myself and […]

Branding, Personal, Year End Review

December 1, 2022

2022 Year-End Review

A male HVAC technician standing next to his HVAC truck.

I’m so excited to celebrate 4 years in business! If you told me 4 years ago that I would quit my corporate job and become a business owner and a photographer, I would not have believed you. Turns out, it was one of the best life decisions I ever made. Was it easy? No! But […]


March 1, 2022

Celebrating 4 Years in Business

An Asian woman with her arms up showing excitement in a co-working space.

“I’m sorry but we couldn’t find a heartbeat.” These words still hurt even now. October is Pregnancy and Infant Loss Awareness Month and I hope my story will help other women who are also going through a loss. You are NOT alone in this and it is NOT your fault. My husband and I were so excited […]


October 21, 2020

Pregnancy and Infant Loss Awareness Month