Congratulations to my friend and client, Dr. Carol Chu-Peralta, Ph.D., on her new office location in Montvale, NJ. We did another branding session for her feature in the Pascack Valley City Lifestyle magazine. Dr Chu-Peralta is the founder, clinical director, and psychologist of Center for Resiliency, LLC. Her office is located in Montvale, NJ. At […]

“I don’t want to do the branding photoshoot in my home.” I hear this a lot from my branding clients and I completely understand why you don’t want to do a photoshoot in your home. It could be because: Did you know there are plenty of location options if you don’t want to do the […]

Meet my client, Janet Siegel. Janet B Siegel, founder of Janet B. Siegel Architecture. She’s a Certified Aging-in-Place Specialist (CAPS). Janet and her team have been providing Summit, Madison, Chatham, and the surrounding area with creative design solutions for home renovations, additions, kitchen remodeling, light commercial projects, and civic recreational facilities.  Janet reached out to […]

Storytelling is a POWERFUL marketing tool because when you tell a story whether it’s your story or your client’s story, it creates an emotional connection between you, your products/services, and your customers. People do business with people they know, like, and trust! Here are 3 type of stories that you need to build a memorable […]

Meet my client, Jalpa Pandit. Jalpa is an award-winning jewelry designer. She transforms unworn jewelry into bespoke modern heirlooms that you’d be excited to wear. Every single piece of Jalpa’s jewelry is manufactured in the heart of New York City and she’s passionate about supporting as many female-owned enterprises as she can. We did her […]

Meet my client, Deborah Gussoff. Deborah is the president and founder of In Order, Inc. She is a Certified Professional Organizer, and the author of “Organizing for Weight Loss: A Slim Little Guide to Getting Thinner”.  Her company, In Order, Inc. is a full-service organizing consulting firm helping people organize their paper, physical space, time, […]

“Do I need more than a headshot to market my business?” The short answer is yes. A headshot is good for social media profile pictures or your About Me page. However, if you want to have a memorable brand, you need curated professional photos that match your brand, can convey what you do, and show […]

Meet my client, Patrice Horvath. Patrice is the founder of Patrice Horvath Design. She is a New Jersey-based graphic designer with 13+ years of professional design experience.  She offers logo design and custom Squarespace websites for service-based businesses and solopreneurs. She also offers design services for print and web and illustrations for products in the […]

“People buy from people they trust and they trust people they like.” — Garrison Wynn We are living in a world where visual content plays a crucial role in our marketing efforts. Whether it is a photo, a graphic, or a video, all of these visual contents paint a picture of who you are, what […]

Meet my client, Stephanie Cardillo. Stephanie is a Clinical Social Worker and Therapist located in Florham Park, New Jersey. She’s trained in Cognitive Behavioral Therapy, Mindfulness-Based Cognitive Therapy, Emotional Freedom Techniques (Tapping), and Heart Assisted Therapy. She also utilizes polyvagal techniques, meditation, breathing exercises, affirmations, and communication skills. She helps adults and elders. Her goal […]