Meet my client, Deborah Gussoff. Deborah is the president and founder of In Order, Inc. She is a Certified Professional Organizer, and the author of “Organizing for Weight Loss: A Slim Little Guide to Getting Thinner”.  Her company, In Order, Inc. is a full-service organizing consulting firm helping people organize their paper, physical space, time, […]

Branding, Business Feature

March 15, 2024

Deborah Gussoff | In Order, Inc.

A female professional organizer sitting on a brown couch with a stack of books on her lap.

“Do I need more than a headshot to market my business?” The short answer is yes. A headshot is good for social media profile pictures or your About Me page. However, if you want to have a memorable brand, you need curated professional photos that match your brand, can convey what you do, and show […]

Branding, Tips

March 1, 2024

7 Places to Showcase Your Branding Photos and Why They Matter

An Asian female personal branding photographer wearing a green top sitting on the floor and leading against a sofa with her DSLR camera.

Meet my client, Patrice Horvath. Patrice is the founder of Patrice Horvath Design. She is a New Jersey-based graphic designer with 13+ years of professional design experience.  She offers logo design and custom Squarespace websites for service-based businesses and solopreneurs. She also offers design services for print and web and illustrations for products in the […]

Branding, Business Feature

February 15, 2024

Patrice Horvath | Patrice Horvath Design

A female graphic and website designer in a black pattern jumpsuit sitting and smiling for her branding photoshoot.

“People buy from people they trust and they trust people they like.” — Garrison Wynn We are living in a world where visual content plays a crucial role in our marketing efforts. Whether it is a photo, a graphic, or a video, all of these visual contents paint a picture of who you are, what […]

Branding, Tips

February 1, 2024

Elevate Your Business with Personal Branding Photography to Attract Your Ideal Clients

A female New Jersey cottage baker wearing an apron and holding a cake holder with two cupcakes in her home kitchen.

Meet my client, Stephanie Cardillo. Stephanie is a Clinical Social Worker and Therapist located in Florham Park, New Jersey. She’s trained in Cognitive Behavioral Therapy, Mindfulness-Based Cognitive Therapy, Emotional Freedom Techniques (Tapping), and Heart Assisted Therapy. She also utilizes polyvagal techniques, meditation, breathing exercises, affirmations, and communication skills. She helps adults and elders. Her goal […]

Branding, Business Feature

January 14, 2024

Stephanie Cardillo, MSW, LCSW | Clinical Social Work/Therapist

A female Clinical Social Worker and Therapist with a bright pink blazer hugging her "Self Love" pillow.

Meet my client, Elaine Fernando. Elaine is the founder and CEO of Organized Transitions, LLC. As a Certified Senior Move Manager, Elaine and her team make downsizing easy. Their Senior Move Services help seniors and their families sort, declutter, pack, vet movers, and assist with resettling in their new home or senior community. Elaine also […]

Branding, Business Feature

November 12, 2023

Elaine Fernando | Organized Transitions, LLC

The female CEO of a moving and organizing company walking out of the ferry station with her mug and handbag.

Meet my client, Marlie Traver. Marlie Traver is the owner and artist of Marlie Bakes Cakes in Bloomfield, New Jersey. She is a cottage baker, which means she bakes and creates cakes and treats out of her home. Marlie is a graduate of the French Culinary Institute’s Pastry Program in NYC. She spent the last […]

Branding, Business Feature

October 22, 2023

Marlie Traver | Marlie Bakes Cakes

A female New Jersey cottage baker wearing an apron and holding a cake holder with two cupcakes in her home kitchen.

Meet my client, Paula McConnell. Paula is the founder and CEO of Seva Digital. A digital marketing agency for wellness professionals. She has an M.B.A. and is a certified Design Thinking professional. She started this business after she saw one small business struggle because they didn’t have the right marketing and never wanted to see […]

Branding, Business Feature

September 26, 2023

Paula McConnell | Seva Digital

A female digital marketer posing for her headshot in downtown Hackensack New Jersey.

Meet my client, Rosie Kosinski. Rosie Kosinski is the Executive Director at Hidden Warrior, founded by her husband, Grant Clark. She’s also the CEO of Shattered Pencil Studios, a brand and marketing design agency. Hidden Warrior focuses on providing results with customized methods and movements that work for their clients and help them develop the […]

Branding, Business Feature

August 14, 2023

Rosie Kosinski | Shattered Pencil Studios & Hidden Warrior

A woman in yoga attire sitting on her yoga mat with her legs crossed at the ankles.

Meet my client, Dr. Rasheda L Weaver. Dr. Weaver is the Founder and CEO of Weaver’s Social Enterprise Directory, Inc. and the author of “Social Entrepreneurship: A Practical Introduction.” She is an award-winning, global expert on social and commercial entrepreneurship. Her dissertation is the first large-scale study on the social, economic, and legal activities of […]

Branding, Business Feature

July 16, 2023

Dr. Rasheda L Weaver | Weaver’s Social Enterprise Directory, Inc.

An African American woman standing on a bridge.