“I don’t have a product. What type of pictures should I post on my social media?” – A service-based business owner. I get this question a lot when I work with service-based business owners. Most of them only focus on headshot pictures but there are many types of pictures you can post to build your […]

Branding, Tips

June 1, 2022

10 Branding Photo Ideas for Service-Based Businesses

A female CEO sitting and laughing with her coffee.

It’s likely you know what a headshot photo session looks like, but do you know what a branding photo session involves? A headshot photo session consists of one or more people. It can be taken outdoors, office space, or studio with a backdrop. The headshot photo is typically a close-up photo, sometimes my client will […]

Branding, Tips

May 1, 2022

What’s the difference between headshots and branding photography?

A Caucasian woman holding her hands up like I don't know in a bamboo forest.

Meet my client, Michelle Perchuk. She is the founder and owner of MTV Coaching. She helps executives discover amazing jobs by making every conversation count, bypassing job boards & creating opportunities that will take their careers to the next level. She offers career coaching, executive coaching, and business coaching. One of my network connections introduced […]

Branding, Business Feature

March 8, 2022

Michelle Perchuk | Career Coach | MTV Coaching

A female career coach standing in front of two pictures and crossing her arms for her headshots.

Meet my client, Caryn Starr-Gates. She is the CEO of StarrGates Business Communications. Caryn is a professional freelance copywriter and marketing consultant. She helps companies market their messages through advertising, marketing, and public relations. She is also my amazing copywriter! If you want to check out her work, visit my website (CharissaHYongPhotography.com). Caryn proofread the […]

Branding, Business Feature

March 1, 2022

Caryn Starr-Gates | Copywriter | StarrGates Business Communications

A woman sitting on her stairs and wearing multiple hats for a fun branding photoshoot.

I had a great time presenting “Beyond the Headshot—Having the Right Images for Your Business Can Set You Apart” at the NJAWBO (New Jersey Association of Women Business Owners) virtual event last month. I shared the importance of a headshot, define your brand stories before taking any pictures to save time, and photography tips to […]

Headshots

May 21, 2021

Q&A from the Beyond the Headshot Presentation

What is a personal brand and how is it different than a business brand? Personal brand is a brand that you build around yourself. It usually means you build your business with your name and you are the face of your company. Business brand is a brand you build around your business. It usually means that you created a […]

Tips

December 21, 2019

Personal Brand vs Business Brand