10 Branding Photo Ideas for Service-Based Businesses

Branding, Tips

June 1, 2022

A social media marketer thinking and researching topics for her client's blog post.

“I don’t have a product. What type of pictures should I post on my social media?” – A service-based business owner.

I get this question a lot when I work with service-based business owners. Most of them only focus on headshot pictures but there are many types of pictures you can post to build your brand online, even if you don’t have a physical product to show.

Here are 10 branding photo ideas for service-based businesses.

💡 Introduction post – Introduce yourself to your audience with a professional headshot or a lifestyle branding picture of yourself.

A casual headshot of an African American female marketing expert.
A casual headshot of a female career coach at a park wearing a "Start Today" white t-shirt.
A professional headshot with a white backdrop of a female bookkeeper.

💡 Your process – Share how people can bok your services and work with you using a picture of you working, talking on the phone/conference call, or working with a client.

An African American man grabbing a pipe from the Hughes Environmental Engineering warehouse.
A female physical therapist showing her client how to stretch her thumb to avoid carpal tunnel on the video conference.
A female career coach talking to her client in a conference room.

💡 Your why – Share a picture of something or someone that inspired you to do what you do.

A female holding a picture of her father at a park.

💡 Team member highlight – Share a picture of your team members with a little story about them.

A team of marketing specialists working on their laptops in a conference room.
A father and son at their private lending office in Teaneck, New Jersey.

💡 Your tools – Share a picture of what you use in your business, such as a laptop, tablet, worksheet, phone, podcast microphone, etc.

A male health and wellness coach showing his client how to use hand weights on the video conference.
A female resume coach showing her Resume Common Mistakes 101 guide.
A middle age woman in the blue jacket sitting on the desk working with her gold microphone.

💡 Upcoming launch/New services – Share a picture of you feeling excited, a graphic of your new services, or a picture of you working on your computer.

A female public speaking coaching pointing in excitement with a glass of champagne in her hand.
An African American female business attorney sitting on the couch and working on her laptop

💡 Testimonial – Share your client testimonial along with a picture of your client’s headshot (with their approval), pictures of their transformation, or a graphic of your client’s testimonial.

💡 Day in the life – Share a picture of you sipping coffee, getting your kids ready for school, exercising, cooking, reading, etc.

A female public speaking coach taking a break sitting on a log and enjoying the beautiful lake.
A woman sitting and meditating in the woods.
A female social media manager sitting and enjoying her cup of coffee.

💡 Interest/hobby – Share a picture of you reading your favorite book, gardening, listening to music, etc.

A female Ayurveda health counselor is selling a handful of herbs.
A female coach is showing off her favorite books.

💡 Family life – Share a picture of you with your family hanging out or on a vacation.

A female doula and her family are having fun and laughing at a park.

Did you find this helpful? Comment below. I’d love to hear how you are using your branding images.

Interested in a branding photoshoot around North & Central New Jersey? Contact me and schedule your complimentary consultation.

Photography by: Charissa H. Yong Photography, LLC

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