You are so excited after booking your personal branding photo session. Now what? You might be thinking – What should I wear? Where should I do the photoshoot? What poses should I do? Check out this blog about what patterns to avoid when choosing your outfits and then this blog for location ideas. When I […]

Dr. Carly Gossard is a pelvic floor physical therapist and the founder of Empowered Pelvic Health located in Montvale, New Jersey. They believe that physical therapy should be convenient, efficient, and family-friendly. They provide expert one-on-one care, specializing in the rarely discussed “down there” issues, pelvic floor dysfunction, postpartum rehabilitation, orthopedics, and more.​ Their mission […]

The last time we went to Disney World was 2018 with our 1.5 years old. We went to all four parks in 5 Days during February and they had the hottest week (90+ degree). We were so tired and so hot, thank goodness for the baby center (more on that later). We didn’t enjoy the […]

Congratulations to my friend and client, Dr. Carol Chu-Peralta, Ph.D., on her new office location in Montvale, NJ. We did another branding session for her feature in the Pascack Valley City Lifestyle magazine. Dr Chu-Peralta is the founder, clinical director, and psychologist of Center for Resiliency, LLC. Her office is located in Montvale, NJ. At […]

“I don’t want to do the branding photoshoot in my home.” I hear this a lot from my branding clients and I completely understand why you don’t want to do a photoshoot in your home. It could be because: Did you know there are plenty of location options if you don’t want to do the […]

One of my favorite things to do when I’m traveling is to find some unique snacks or meals to eat. Everyone in my family is a pretty adventurous eater, except for my 7-year-old. Of course, no Disney World trip is complete without getting some Mickey waffles and Character dining. There were so many cuisines and […]

Meet my client, Janet Siegel. Janet B Siegel, founder of Janet B. Siegel Architecture. She’s a Certified Aging-in-Place Specialist (CAPS). Janet and her team have been providing Summit, Madison, Chatham, and the surrounding area with creative design solutions for home renovations, additions, kitchen remodeling, light commercial projects, and civic recreational facilities.  Janet reached out to […]

Storytelling is a POWERFUL marketing tool because when you tell a story whether it’s your story or your client’s story, it creates an emotional connection between you, your products/services, and your customers. People do business with people they know, like, and trust! Here are 3 type of stories that you need to build a memorable […]

Meet my client, Jalpa Pandit. Jalpa is an award-winning jewelry designer. She transforms unworn jewelry into bespoke modern heirlooms that you’d be excited to wear. Every single piece of Jalpa’s jewelry is manufactured in the heart of New York City and she’s passionate about supporting as many female-owned enterprises as she can. We did her […]

Meet my client, Deborah Gussoff. Deborah is the president and founder of In Order, Inc. She is a Certified Professional Organizer, and the author of “Organizing for Weight Loss: A Slim Little Guide to Getting Thinner”.  Her company, In Order, Inc. is a full-service organizing consulting firm helping people organize their paper, physical space, time, […]