What’s the difference between headshots and branding photography?

It’s likely you know what a headshot photo session looks like, but do you know what a branding photo session involves?

In case you’ve never been part of a headshot photo session, it consists of one person standing in an outdoor, office, or studio setting with either a white, gray, or black backdrop. The headshot photo shows a person’s head and shoulders while looking directly at the camera in a formal standing pose. This type of photo is typically used as a social media profile picture or for a job application.

A branding photo session, on the other hand, is so much more than a headshot photo session. I like describing branding photography as business lifestyle photography. Branding photos are perfect if you own a business because the photos paint a picture of who you are, what you do, who you serve, and your brand stories. All of these are very important to build your know, like, and trust with your ideal audience.

Branding photoshoots are always on-location with furniture and props and can include more than one person. You could look away from the camera, interact with your team, work on your laptop, or throw confetti! How fun is that?!

Branding photos can be used in many different ways. Here are just a few examples:

1. Website
2. Social media posts
3. Newsletter
4. Brochures
5. Business cards

How do you know if you need a headshot session or a branding photo session? Ask yourself these questions:

1. What’s my goal for hiring a photographer?
   1. I need a simple headshot for my website’s ‘About Me’ page.
   2. I need more than one picture for my website and social media marketing.
2. How much time can I put aside for a photoshoot?
   1. I only have about 15 – 30 minutes.
   2. I’m available for at least 1 hour or more.
3. What’s my budget?
   1. $150 – $500+.
   2. $500 – $1500+.

Whatever you decide, I recommend scheduling a consultation with a photographer and asking lots of questions. You should feel comfortable with the photographer before you hire them to ensure that your photos will come out natural and authentic.

Interested in a branding photoshoot in New Jersey? Contact me and schedule your complimentary consultation.