What’s the difference between headshots and branding photography?

It’s likely you know what a headshot photo session looks like, but do you know what a branding photo session involves?

A headshot photo session consists of one or more people. It can be taken outdoors, office space, or studio with a backdrop. The headshot photo is typically a close-up photo, sometimes my client will ask to have a half-body or full-body headshot. The person is smiling and looking directly at the camera. This type of photo is typically used as a social media profile picture or for a job application.

A branding photo session, on the other hand, is so much more than a headshot photo session. I like to describe branding photography as a business lifestyle photography session. Branding photos are perfect if you own a business because the photos paint a picture of who you are, what you do, who you serve, and your brand stories. All of these are very important to build your know, like, and trust with your ideal audience.

Branding photoshoots can be done in any location of your choice. Typically in a location with furniture and props and can include more than one person. You could look away from the camera, interact with your team, work on your laptop, or throw confetti! How fun is that?!

Branding photos can be used in many different ways. Here are just a few examples:

1. Website
2. Social media posts
3. Newsletter
4. Brochures
5. Business cards

How do you know if you need a headshot session or a branding photo session? Ask yourself these questions:

1. What’s my goal for hiring a photographer?
   1. I need a simple headshot for my website’s ‘About Me’ page.
   2. I need more than one picture for my website and social media marketing.
2. How much time can I put aside for a photoshoot?
   1. I only have about 15 – 30 minutes.
   2. I’m available for at least 2 hours or more.
3. What’s my budget?
   1. $150 – $500+.
   2. $1000 – $2500+.

Whatever you decide, I recommend scheduling a consultation with a photographer and asking lots of questions. You should feel comfortable with the photographer before you hire them to ensure that your photos will come out natural and authentic.

If you are still unsure which photo session you need after reading this blog post, no worries!

Contact me and schedule your complementary consultation. During our consultation, we will discuss your goal for the photoshoot, how you plan to use your photos, and more. Then I will be able to recommend if a headshot session or a branding session is best for you.

Let’s chat!