What’s the difference between headshots and branding photography?

It’s likely you know what a headshot photo session looks like, but do you know what a branding photo session involves?

A headshot photo session consists of one or more people. It can be taken outdoors, office space, or studio with a backdrop. The headshot photo is typically a close-up photo, sometimes my client will ask to have a half-body or full-body headshot. The person is smiling and looking directly at the camera. This type of photo is typically used as a social media profile picture or for a job application.

A branding photo session, on the other hand, is so much more than a headshot photo session. I like to describe branding photography as a business lifestyle photography session. Branding photos are perfect if you own a business because the photos paint a picture of who you are, what you do, who you serve, and your brand stories. All of these are very important to build your know, like, and trust with your ideal audience. The best part? Headshots are included in a branding photography session!

Branding photoshoots can be done in any location of your choice. Typically in a location with different furniture, props, and can include more than one person. Poses can be as fun and silly as you want. The main thing is to capture your personality so your ideal clients can connect with you.

You could look directly at the camera, look to the side, interact with your partner or team, work on your laptop, or throw confetti! How fun is that?!

Branding photos can be used in many different ways. Here are just a few examples:

1. Website
2. Social media posts
3. Newsletter
4. Brochures
5. Business cards

How do you know if you need a headshot session or a branding photo session? Ask yourself these questions:

1. What’s my goal for hiring a photographer?
   1. I need a simple headshot for my website’s ‘About Me’ page.
   2. I need more than one picture for my website and social media marketing.
2. How much time can I put aside for a photoshoot?
   1. I only have about 15 – 30 minutes.
   2. I’m available for at least 2 hours or more.
3. What’s my budget?
   1. $150 – $500+.
   2. $1000 – $2500+.

Whatever you decide, I highly recommend you get on a video call with a photographer and ask lots of questions. You should feel comfortable with the photographer before you hire them to ensure that your photos will come out natural and authentic.

If you are still unsure which photo session you need after reading this blog post, no worries!

Schedule your discovery call, and I’m happy to answer any questions you have. Let’s chat.