“If you don’t give the market the story to talk about, they’ll define your brand’s story for you.” – David Brier Nowadays, it’s more important than ever to own who you are. In a world that’s increasingly digital, your personal brand is what tells people who you are, what you do, and what makes you […]

Branding, Tips

December 1, 2021

Personal Branding – Beginners Checklist

Meet my client, Tommy Hilcken. He is the founder and owner of Tommy Hilcken Productions. He is a public speaking coach and a motivational humorist. He combines his love of people with a natural talent for humor to help people learn and grow. He works with individuals from every walk of life, including celebrities and […]

Branding, Business Feature

November 15, 2021

Client Feature: Tommy Hilcken from Tommy Hilcken Productions

A man in a blue jacket holding a magic wand and pointing to the TV showing Tommy Hilcken Productions logo.

After you take a picture, it shows up blurry and you notice there are fingerprints on the lens of the camera. That’s the worst, isn’t it? One of the things I do to prepare for every photo shoot is to make sure I clean my lens to remove fingerprint smudges and dirt. Cleaning your lens, […]

Tips

November 1, 2021

How to Clean Your Camera Lens

A woman holding a DSLR camera with a white sweatshirt.

Meet my client, Rebecca, the founder and owner of More Is Possible Coaching. Rebecca is a life & leadership coach helping people unlock and unleash their leadership power to live more in their life and career.  She loves to work with people who have been working for at least ten years and aren’t sure they […]

Branding, Business Feature

October 15, 2021

Client Feature: Rebecca from More Is Possible Coaching

A Caucasian woman is pointing with both of her hands on her "Start Today" T-shirt.

“I don’t want to do the branding photoshoot in my home.” I hear this a lot from my branding clients. Did you know there are plenty of options if you don’t want to do the photoshoot in your home? You can choose from a coworking space, a rental home, your favorite outdoor space (e.g. a […]

Branding

October 1, 2021

How to Choose a Location for Your Branding Photoshoot.

A Spanish woman sitting at a desk and writing in her notebook.

A few months ago, one of my photographer friends, Angela Acosta from Angela Atelier Photography, reached out to me and told me about her passion project – The Gal Project. When she asked me to be a contributor photographer to volunteer my time and be a contributing photographer for this cause, I immediately said yes! […]

Branding, Business Feature

September 1, 2021

The Gal Project Pilot Shoot with Elizabeth Llorente

“If you don’t give the market the story to talk about, they’ll define your brand’s story for you.” – David Brier As a business owner, I understand how hard it is to create relevant content for sharing on social media. That’s why I provide branding strategy planning to my full branding session clients. This helps […]

Branding

August 1, 2021

10 Brand Story Ideas to Post on Social Media.

A woman holding a picture of her father sitting at a park picnic table.

Outfits with patterns are so much fun and can really show your personality. I love them too! But did you know, there are some patterns you should avoid wearing to a photo shoot or video shoot? Here are a few patterns: Small dots Small stripes Houndstooth pattern Gingham (checkered) pattern These patterns may warp in […]

Tips

July 1, 2021

Avoid These Patterns For Your Next Photoshoot.

Image of 2 shirt patterns - small dots and small stripes.

I’m so excited to launch my new website! I was feeling stuck for a while and was never happy with my website, no matter how many hours I spent updating it. I didn’t have a clear idea of what makes me unique from the sea of photographers. When Jill from JKL Consulting was offering a […]

Branding

June 1, 2021

My Re-branding Experience

I had a great time presenting “Beyond the Headshot—Having the Right Images for Your Business Can Set You Apart” at the NJAWBO (New Jersey Association of Women Business Owners) virtual event last month. I shared the importance of a headshot, define your brand stories before taking any pictures to save time, and photography tips to […]

Headshots

May 21, 2021

Q&A from the Beyond the Headshot Presentation