“I don’t want to do the branding photoshoot in my home.” I hear this a lot from my branding clients and I completely understand why you don’t want to do a photoshoot in your home. It could be because: Did you know there are plenty of location options if you don’t want to do the […]

Branding, Tips

June 1, 2024

How to choose a photoshoot location that matches your brand vibe.

A female business coach standing in front of her office desk, smiling, and looking towards the window

Meet my client, Janet Siegel. Janet B Siegel, founder of Janet B. Siegel Architecture. She’s a Certified Aging-in-Place Specialist (CAPS). Janet and her team have been providing Summit, Madison, Chatham, and the surrounding area with creative design solutions for home renovations, additions, kitchen remodeling, light commercial projects, and civic recreational facilities.  Janet reached out to […]

Branding, Business Feature

May 13, 2024

Janet Siegel | Janet B. Siegel Architecture

Female CEO of an architecture posing in front of her office door that shows her company logo.

Storytelling is a POWERFUL marketing tool because when you tell a story whether it’s your story or your client’s story, it creates an emotional connection between you, your products/services, and your customers. People do business with people they know, like, and trust! Here are 3 type of stories that you need to build a memorable […]

Branding

May 1, 2024

3 stories that you need to build a memorable brand.

A woman wearing a red shirt and black leggings working on her computer in her office with workout equipment around her.

Meet my client, Jalpa Pandit. Jalpa is an award-winning jewelry designer. She transforms unworn jewelry into bespoke modern heirlooms that you’d be excited to wear. Every single piece of Jalpa’s jewelry is manufactured in the heart of New York City and she’s passionate about supporting as many female-owned enterprises as she can. We did her […]

Branding, Business Feature

April 15, 2024

Jalpa Pandit | Award-winning jewelry designer

A female award-winning jewelry designer smiling and standing in front of the shelf with some of her jewelry design.

Meet my client, Deborah Gussoff. Deborah is the president and founder of In Order, Inc. She is a Certified Professional Organizer, and the author of “Organizing for Weight Loss: A Slim Little Guide to Getting Thinner”.  Her company, In Order, Inc. is a full-service organizing consulting firm helping people organize their paper, physical space, time, […]

Branding, Business Feature

March 15, 2024

Deborah Gussoff | In Order, Inc.

A female professional organizer sitting on a brown couch with a stack of books on her lap.

“Do I need more than a headshot to market my business?” The short answer is yes. A headshot is good for social media profile pictures or your About Me page. However, if you want to have a memorable brand, you need curated professional photos that match your brand, can convey what you do, and show […]

Branding, Tips

March 1, 2024

7 Places to Showcase Your Branding Photos and Why They Matter

An Asian female personal branding photographer wearing a green top sitting on the floor and leading against a sofa with her DSLR camera.

Meet my client, Patrice Horvath. Patrice is the founder of Patrice Horvath Design. She is a New Jersey-based graphic designer with 13+ years of professional design experience.  She offers logo design and custom Squarespace websites for service-based businesses and solopreneurs. She also offers design services for print and web and illustrations for products in the […]

Branding, Business Feature

February 15, 2024

Patrice Horvath | Patrice Horvath Design

A female graphic and website designer in a black pattern jumpsuit sitting and smiling for her branding photoshoot.

“People buy from people they trust and they trust people they like.” — Garrison Wynn We are living in a world where visual content plays a crucial role in our marketing efforts. Whether it is a photo, a graphic, or a video, all of these visual contents paint a picture of who you are, what […]

Branding, Tips

February 1, 2024

Elevate Your Business with Personal Branding Photography to Attract Your Ideal Clients

A female New Jersey cottage baker wearing an apron and holding a cake holder with two cupcakes in her home kitchen.

Meet my client, Stephanie Cardillo. Stephanie is a Clinical Social Worker and Therapist located in Florham Park, New Jersey. She’s trained in Cognitive Behavioral Therapy, Mindfulness-Based Cognitive Therapy, Emotional Freedom Techniques (Tapping), and Heart Assisted Therapy. She also utilizes polyvagal techniques, meditation, breathing exercises, affirmations, and communication skills. She helps adults and elders. Her goal […]

Branding, Business Feature

January 14, 2024

Stephanie Cardillo, MSW, LCSW | Clinical Social Work/Therapist

A female Clinical Social Worker and Therapist with a bright pink blazer hugging her "Self Love" pillow.

As I sit down to reflect on the past year, my heart swells with excitement and gratitude for the incredible journey that has been 2023. This year has been a rollercoaster of experiences, challenges, and triumphs that have shaped me both personally and professionally.  Here are a few highlights: Personal: A few fun photography projects: […]

Year End Review

January 1, 2024

2023 Year-End-Review

An Asian woman wearing a green top sitting in an egg chair smiling with her gratitude journal.