Personal Branding Photos and Props Ideas For Healthcare Professionals

Branding, Tips

September 1, 2024

A female psychologist sitting and talking to her patient in her office.

If you’re a healthcare professional and looking to stand out in your marketing or personal branding, this blog is for you!

Whether you’re a therapist, psychologist, physical therapist, dentist, or any other healthcare provider, having professional photos can really help you connect with your patients and showcase your expertise. Plus, I’ve worked with all these healthcare professionals, so I’ve got some great tips to share before you decide to book a branding photo session!

Here are some fun and creative photo and props ideas for healthcare professionals, all while keeping HIPAA in mind.

Why Personal Branding Photos Matter

Personal branding is all about showing who you are and what you do in a way that builds trust and makes you relatable. Using high-quality photos on your website and marketing can make a huge difference in how patients perceive you. If they see that you are approachable, professional, and knowledgeable, they’d feel more comfortable trusting you with their health.

HIPAA-Friendly Tips

Before you continue, it’s super important to stay HIPAA compliant to protect your patients’ privacy during a branding photo session:

  1. No Identifiable Info: Make sure no patient faces, names, or any identifiable info sneaks into your photos. Even unique tattoos or birthmarks can be a no-no.
  2. Get Consent: Always get written consent from patients, models, family, or friends, if they’re going to be in your photos. Explain how and where you’ll use the photos so they’re fully informed.
  3. De-Identified Props: If you’re using charts or records, make sure all patient info is either hidden or removed.
  4. Controlled Settings: Take photos in places where you can control what’s in the background. An empty exam room or a staged area. Always check the surrounding to make sure no private or patient info is visible.

Healthcare Professional Branding Photos Ideas

Professional Headshots:

  • Classic Headshots: These are a must! Get a headshot in your professional attire—like your lab coat or scrubs. This show your professionalism.
  • Relaxed Headshots: Casual headshots in a more relaxed setting can show off your personality and make you look more approachable. Sitting on a chair or an outdoor headshot works great.
A male board certified orthodontist and founder of Ramaswamy Smile Orthodontics standing at the front desk area for his headshot.
A female Clinical Social Worker and Therapist sitting on the couch with a bright pink blazer.

Action Shots:

  • Consultations: Photos of you chatting with a patient/model in person or virtually. Again, you’ll need a written consent from your patient/model. These photos can show how caring and attentive you are.
  • Procedures and Treatments: If you or your patient/model are comfortable, photos of you in action during treatments. It’s a great way to highlight your skills, bedside manner, and how you communicate with your patient during treatment. Just remember, no identifiable patient info should be visible.
A female therapist sitting with her laptop on a desk in her office.
A female pelvic floor physical therapist working with a female patient while holding the patient's infant daughter.

Educational Moments:

  • Teaching: If you teach or do workshops, get some models or family members to participate as attendees while you present. It shows you’re committed to sharing your knowledge.
  • Speaking Engagements: If you want to do more speaking engagement, having professional photos of you speaking at events can really boost your credibility and show you as an expert in your field.
A woman dressed in an emerald dress speaking at the podium with attendees raising their arm to ask questions.

Fun Props to Include in Your Branding Photo Session

Medical Equipment:

  • Stethoscope: A stethoscope is iconic! Wear it around your neck or use it in action. It instantly says “healthcare professional.”
  • Charts and Tools: Show off your clinical side with medical charts or tools like pelvic floor model. It’s a subtle way to highlight your expertise.
A few dental chairs facing glass windows with a view of the trees at the Ramaswamy Smile Orthodontics office.
A female pelvic floor physical therapist holding a pelvic floor model at her office.

Books and Journals:

  • Textbooks: Holding a medical textbook can show you’re always learning and staying updated.
  • Published Articles: If you’ve been published, why not share it! Hold the journal or article where you’ve been featured can really help set you apart.
A female psychologist holding a book about trauma.

Tech Gadgets:

  • Laptops and Tablets: Incorporate your tech tools during your branding photo session. It shows that you and your staff are tech-savvy and can make it easy for patient to get in touch with your office or download their medical information.

Personal branding photos for healthcare professionals are a great way to build trust and connect with your patients. By choosing the right photo ideas and props, and keeping HIPAA in mind, you can create eye-catching visuals and professional brand that resonates with your audience.

Are you ready to show the world what an amazing healthcare professional you are! Contact me and schedule your complimentary consultation.

Photography by: Charissa H. Yong Photography, LLC

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