What do you think your potential clients or hires do when they are researching for a job or looking for a service from your company? They would go to your website and look at your About Us / Team page.
If your team’s headshots are a mix of selfies, different backgrounds, blurry photos, or outdated styles, it can send a confusing message.
Your online presence is often the first interaction they have with your company. Whether it’s your website, social media profiles, or a press release, having cohesive team headshots can help your company show up as professional and trustworthy.
Here are five reasons why investing in professional headshots for your team is a great marketing strategy for your company:
Cohesive team headshots show that your business values quality and cares about your team. When everyone’s headshot matches in style, background, and lighting, it creates a polished, trustworthy impression that communicates your company’s standards and values.
From your “About” page to email signatures to conference bios, your team is representing your company brand everywhere consistently, and it helps you stand out.
When your team is presented together with cohesive headshots, they will feel a sense of connection and shared purpose, which can boost productivity. This helps potential clients and hires see that your company is organized, collaborative, and cares about its people.
When your company website has professional and uniform headshots, it helps your website visitors focus on who your team members are, not why one photo looks like it is a cutout of a group photo and another in a photography studio setting. Having clear and consistent visuals can help your team shine!
Once you establish a company headshot style, it becomes easy to onboard new team members or update your website photos as your team grows. If you need to hire another photographer, you can easily share this information to ensure that you still get the consistent headshots.
Professional headshots aren’t just about looking good; they’re about showing up in alignment with your brand and making it easy for others to connect with your team. Whether you’re a team of 2 or 50, having cohesive headshots is a small step that makes a big impact.
I offer headshot sessions for individuals, small teams, executives, and corporations in North and Central New Jersey, and Rockland County, New York. From 1 to 90+ people, I work with you and your team to plan a photo session that works with all of your busy schedules. The best part? Most of the team and corporate sessions are done at your office!
Ready to book your headshot session? Contact me and schedule a discovery call.
Photography by: Charissa H. Yong Photography, LLC
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