Branding Photo Prop Ideas and Inspirations for Coaches

If you’re a coach looking to elevate your brand, one of the best investments you can make is a branding photography session. But what kind of photos do you need that truly reflect your coaching style, personality, and values?

I’ve got you covered! Whether you’re a business coach, life coach, health coach, or mindset coach, here are some fun and creative branding photo inspirations that will help you connect with your ideal clients.

1. “Working with a Client” Photos

Every business owner needs some “working with a client” photos. It shows your audience what it’s like to work with you. Capture a coaching session in action—whether it’s an in-person meeting, a virtual Zoom call, or a casual chat over coffee. This type of image helps potential clients visualize themselves in your care.

Prop ideas: laptop, notebook & pen, mug, work-related tools.

2. Share Something Inspirational

What’s a quote or mantra you live by? Incorporate it into a branding photo! You can hold up a notebook with an inspirational quote, a framed quote, write it on a whiteboard, or use a felt letter board. Your audience will love these small but impactful motivations!

Prop ideas: notebook & pen, whiteboard, felt letter board, frame quote or decorative items.

3. How to Get in Touch With You

Make it easy for people to connect with you! A photo of you talking on the phone or holding a sign with your website, email, or social media handle can be a fun and engaging way to encourage inquiries.

Prop ideas: laptop, phone, a blank sign (pro tip: you can easily add any text you want later on Canva).

4. Share Your Podcast

If you host a podcast, use branding photography to promote it! Capture yourself wearing headphones, speaking into a microphone, or holding a cup of coffee while planning your next episode. These images can be great for marketing your show and drawing in listeners.

Prop ideas: Microphone, headphones, mug.

5. Photos That Show Your Tools or Methods

Do you use specific tools, journals, or exercises during your sessions? These behind-the-scenes photos can help show the way you coach your clients and your unique techniques.

Prop ideas: Work-related tools, workbook, or journals.

6. Speaking Engagement

If you do public speaking, make sure to document it! Get professional photos of you on stage, interacting with an audience, or leading a discussion. These images position you as an expert in your field and can attract new opportunities.

Prop ideas: Microphone, presentation remote, or nothing, it depends on where you are speaking and what tools they provide you.

7. Host a Workshop

Hosting a workshop or event? Hire a photographer to capture photos of you leading, engaging with participants, and sharing valuable insights. These images help build credibility and excitement around your offerings. You can also use these photos to promote upcoming workshops.

Prop ideas: Whiteboard, presentation remote, worksheets, etc.

8. Celebrate a Client or Your Own Wins

Got something to celebrate? Whether it’s a client’s success story or a personal milestone in your coaching journey, these celebratory photos add warmth and authenticity to your brand. Holding a glass of champagne or throw confetti or have a giant balloon. You can be as creative as you’d like.

Prop ideas: Champagne glass, confetti, balloons, etc.

9. Share Your Message

What do you stand for? Whether it’s empowerment, growth, or transformation, let your branding photos reflect your core message or mission. A simple shot of you confidently looking at the camera or in a power pose can speak volumes.

Prop ideas: You can hold a board with a word or phrase or not use props at all if you are doing power poses.

10. Fun Lifestyle Photos

Your brand isn’t just about business—it’s about YOU! People want to do business with people they know, like, and trust. Include lifestyle shots that show your personality, hobbies, or daily routines. Whether it’s sipping coffee, walking your dog, or enjoying a favorite book, these moments help humanize your brand.

Prop ideas: Magazine, book, mug, earbuds, etc.

11. Headshots That Reflect Your Brand

Headshots are a must-have, but they don’t have to be stiff or boring! Consider relaxed, approachable shots that capture your personality. Play with different backgrounds, outfits, and expressions to find a look that aligns with your brand.

Prop ideas: Nothing, just be you!

Branding photography is a powerful tool to tell your story, share your messaging, and connect with the right audience. By incorporating these photo and prop ideas into your branding session, you’ll create a visual presence that is authentic, engaging, and memorable.

Which of these photo ideas are you most excited to try? Let me know in the comments!

Are you ready to show the world what an amazing coach you are! Contact me and schedule a discovery call. Let’s chat!

Photography by: Charissa H. Yong Photography, LLC