3 Branding Photos You Need to Boost Your Brand Awareness in 2025

Branding, Tips

December 1, 2024

A female pelvic floor physical therapist and her female patient smiling and playing with the patient's infant daughter.

If you’re looking to grow your business in 2025, investing in branding photography is a must! You only have a few seconds to capture the attention of your potential clients so they would want to learn more about how you can help them.

Here are three types of branding photos that can elevate your brand and help you connect with your ideal clients.

1. The Welcoming Headshot
Imagine meeting someone for the first time; they smile, they look approachable, and you instantly feel at ease. That’s what a great professional headshot does for your brand. You want people to feel welcome when they visit your website or scroll through your social media.

    Your headshot should reflect your unique personality with the appropriate backdrop. Here are some examples:

    • If you’re a life coach, your headshot can be done outdoors with a friendly and relaxed pose.
    • If you are a dentist, your headshot can be by the front desk area in your lab coat with a friendly smile. And yes, we want to see your teeth.
    • If you are a website designer, your headshot can be a relaxed pose in your cozy office setting.
    An African American woman standing on a bridge.
    A male board certified orthodontist and founder of Ramaswamy Smile Orthodontics standing at the front desk area for his headshot.
    A female graphic and website designer in a black pattern jumpsuit standing in front of her office desk.

    2. The “In-Action” Shot

    In-action shots showcase you doing what you do best and give potential clients a peek into what it is like to work with you – the client experience. These photos can also be a great way to show off your skills and passion.

    Here are some examples:

    • If you’re a psychologist, a photo of you sitting with a client (even if staged) or jotting down notes in a warm, inviting space.
    • If you are a career or executive coach, a photo of you talking to your client via a video conference, on the phone, or in person can show how you can be available for your clients.
    • If you’re a professional speaker, an action shot of you speaking on stage or in a breakout room at a conference can showcase your expertise and professionalism.
    A female psychologist sitting and talking to her patient in her office.
    A female business coach doing a video call with her client in her office.
    A female speaker in a teal dress on the stage speaking to a group of audience.

    3. The Lifestyle Photo

    Lifestyle photos give clients a little peek behind the scenes and let them get to know you on a more personal level. If you are a solo business owner, your personal brand is just as important as your business brand.

    It’s a chance to show your day-to-day life, values, or hobbies that make you relatable. These images are great for building trust and creating an approachable brand.

    Here are some examples:

    • If you’re a therapist, a photo of you meditating in a serene spot.
    • If you’re a social media manager, a photo of you enjoying a cup of coffee at your favorite coffee shop.
    • If you are a realtor, a photo of you setting up for a dinner party for your family and friends.
    A gratitude wall sign on a table next to a crystal and a woman mediating with her palms together on the couch.
    A Latino women in a white dress and black legging holding a cup of coffee at her favorite coffee shop.
    A woman wearing a floral blouse putting down a plateful of mini cupcakes on the dining room table.

    Branding photos are more than just pretty pictures—they’re strategic visuals that can help you make a connection, show off your skills, and share a little bit of your personality.

    As you look ahead to 2025, think about investing in these three types of photos. Not only will they help you boost your brand awareness, but they’ll also create the kind of brand presence that people want to invest in and share with their family and friends.

    Are you interested in learning more about a photography session with me? Contact me and schedule your complimentary consultation.

    Did you know I have some free resources and digital products that can help you create a memorable brand? Click here and check it out!

    Photography by: Charissa H. Yong Photography, LLC

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