Schools, businesses, and everything is closed. The pandemic has turned our world upside down.
As a business owner, what can you do right now to help you gain more clients when things opening up again?
Number 1: Think of what you want to share with your audience (on social media, newsletter, blog post, videos, etc.). For example, I sell XYZ services or products. I can share my services/products, the benefits of my services/products, some behind the scenes, freebies/tips, tools I use for my business that would benefit my audience, and more.
One of the things you can share right now is letting your audience know if you are open for business and if there's anything they can get without having to visit you or your place of business. For example: offering free delivery or video chat consultation.
Remember: Story can connect better and also give your potential clients an idea of what it's like to buy from you or hire you.
Number 2: Take 1 day to pictures of all the things you want to share, be sure to have some pictures of you, the owner. Take a minimum of 10-20 images, this way you'll have 1-2 months of images if you post once or twice a week. Use different backgrounds within your business or home to create a variety of images. For behind the scenes, you can also do a small video clip. I highly recommend editing the images that match your brand before sharing.
Here are a few editing tools: Adobe Photoshop Express app, Snapseed, Canva, Pixlr, and so much more.
Number 3: Once you have all the pictures edited, you can use these images on your social media, email campaign, flyer, guest blog, website and more. Don't forget to upload some pictures to your Google My Business too!
I hope you find these tips helpful!
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