3 stories that you need to build a memorable brand.

Storytelling is a POWERFUL marketing tool because when you tell a story whether it’s your story or your client’s story, it creates an emotional connection between you, your products/services, and your customers.

People do business with people they know, like, and trust!

Here are 3 type of stories that you need to build a memorable brand.

👉 YOUR BUSINESS STORY – Sharing your business story will boost your brand awareness and educate your audience on how you can help them.

• Your business
• Your services/products
• The clients you serve
• What problem do you solve
• Core values
• Mission statement
• Your process
• Tutorial
• Etc.

👉 YOUR PERSONAL STORY – Sharing your personal story makes your brand more humanized and it helps create a deeper connection with your audience. However, only share things that you are comfortable sharing. Never share sensitive and private information.

• Your background – Have you worked in corporate? Are you an immigrant? Where did you graduate?
• Are you a mompreneur?
• Challenges or struggles that you have overcome
• A transformation you had experienced
• Fun stories such as sharing your hidden talent or travel stories

👉 YOUR CUSTOMER STORY – Sharing your customer story gives your potential client an idea of what it is like to work with you or buy from you.

• Testimonials
• Reviews
• Case studies
• Success stories

Are you ready to show up and tell your story through photography? Contact me and schedule your complimentary consultation.

Photography by: Charissa H. Yong Photography, LLC