<![CDATA[Charissa H. Yong Photography - BLOG]]>Sat, 18 Jan 2020 23:01:04 -0500Weebly<![CDATA[Why Personal Branding Photography is a Must for Entrepreneurs]]>Mon, 06 Jan 2020 05:00:00 GMThttp://charissahyongphotography.com/blog/why-personal-branding-photography-is-a-must-for-entrepreneursVisuals play a crucial role in how you portray your personal brand to your customers and clients. It’s important to remember that customers shop with their eyes and will often make decisions based on their first impression of someone.
Personal branding involves influencing the way potential customers see you and view your products or services, which is why personal branding photography can have such a massive impact. Professional photos are an asset and will serve you for years to come. Here are a few of the ways that you would benefit from taking professional personal branding photos.
  • Send them with your press releases. If you usually send out press releases or are planning to in the coming year, professional photos will help your submission stand out.
  • Use them throughout your website. Businesses that feature professional photos of real people inspire more trust than those that use stock photos. Real photos also help tell your business story more authentically. At the very least, you should always have a professional headshot on your website so that potential customers know who they are doing business with.
  • Place them in your email campaigns. Take your email blasts to the next level by including your photo in them.
  • Include them on your landing pages. If you rely on landing pages to help you generate sales, adding personal branding photography to them can boost your results.
  • Create a killer bio for events. Speaking at an upcoming event? Make sure that you have a professional headshot and branding photos on hand to send along with your bio.
  • Make your email signature memorable. Not everybody remembers a name but almost everyone can recall a face. Adding a photo to your email signature can make it more memorable.
  • Add them to your printed marketing materials. If you print your marketing materials on a regular basis, a photo can be used to make your brochures and business cards stand out.
  • Save time. When you’re approached by a publisher, you want to have a professional photo that you approve of on hand. When you rely on publications to take your photos, you need to rely on their photographers, many of which are students. This is your personal brand and you should have the final say in whom takes your photos. You also save time in the sense that you don’t need to take additional time out of your day for the photos because you’ll already have them at your disposal.
Remember to refresh your photos often so that your personal brand is also reflected accurately. Hiring a professional brand photographer who specializes in storytelling can help you plan out your stories and connect with your audience better.
If you ever need any photography services, feel free to reach out and I would love to chat! 201-663-8585 or ​charissa@charissahyongphotography.com.
 
Website: ​https://home.charissahyongphotography.com
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<![CDATA[Macy’s Friends & Family Shopping Event]]>Wed, 04 Dec 2019 03:57:43 GMThttp://charissahyongphotography.com/blog/macys-friends-family-shopping-event​Recently I was invited to a Macy’s Friends & Family Shopping Event by Teresa M Londino, a Macy’s stylist and personal shopper. Did you know that Macy’s has a personal stylist to help you shop and the service is FREE?!! 
​The event was so much fun! Teresa was so helpful and knowledgeable. During the event, she showed us the hottest gifts and best gift ideas for our loved ones and friends. We also got to mingle and chat with other shoppers.
​There are a few more weeks until Christmas so if you need to help finding the perfect gift, go to Macy’s in Willowbrook Mall in Wayne, New Jersey and find Teresa.
​And if you recently got engaged and need to setup your registry at Macy’s, definitely go find Ginnie (Mayc’s Wedding Gift Registry Advisor). There are a lot of benefits when you register with Macy’s.
Happy shopping!!

Contact me to find out more about branding session that can include event like the Macy’s Friends & Family Shopping Event. Call 201-663-8585 or ​charissa@charissahyongphotography.com.
 
Website: ​https://home.charissahyongphotography.com
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<![CDATA[Business Feature: Whoo Consigns]]>Sun, 06 Oct 2019 00:04:16 GMThttp://charissahyongphotography.com/blog/business-feature-whoo-consignsI never knew about consignment sale until I was pregnant with my first child and my best friend told me about Whoo Consigns. Since then, my favorite shopping months are every March and September. I LOVE this consignment sale so much that I tell all my friends about it all the time so it would make sense that I would feature them in my blog.
Whoo Consigns has a 3-day seasonal consignment sale twice a year. They have everything for kids and new moms. A lot of their items are almost like new for a great price.
I had saved so much money for the last 3 years buying clothes, toys, books, and more for my kids. This year my husband came along for the first time because I needed help so I can buy bigger items like a bicycle or a scooter. He was amazed by all the items they have there and how organize they are. 

This year, I bought everything on my list, winter wear, holiday outfits (from Halloween to Valentine's Day), bicycle, scooter, high chair and more. It was $300+ worth of stuff and we almost filled up the minivan.
TIP 1: Make a list! It can get overwhelming when you get there and you will end up forgetting to get the things you want most.
The best I have done so far was 2 years ago when I went back to shop on a Saturday, which is half price day on discounted items and I bought a full bed of children's clothing for $26!!! I got such a shopping high that day.
TIP 2: Bring big shopping bags. They have some Ikea bags for you to use and then when you checkout, they will put your purchased items in a big clear plastic bags. But if you want to go green, definitely bring your own.
TIP 3: You can pick out your items then get a volunteer to put your items on hold while you go back to shop for more.
If you are currently pregnant or a new mom with children under 18 months old, make sure to get the "Pre-sale pass for new moms" so you can shop early on the first day of consignment sale (before public sale starts). Definitely check the date/time on their website.
Tip 4: They recommend keeping the children home because the checkout lines can be long once they get busy.
I became a first time consigner this year and they have so much tips and guidelines on their website. It was super easy to get my items organized, tagged and dropped off at the consignment sale. Way easier than a garage sale in my opinion. I got 60% of the total sales and Whoo Consigns donated the rest of the unsold items for me (you do have the option not to donate the unsold items). I will do this again next year for sure!
I also wanted to mention that Whoo Consigns' organizer (Melissa) and the volunteers are always super friendly and helpful. They definitely make this shopping experience fun and easy. One of the volunteers even brought water for us while we waited at the checkout line, it was so sweet!! 
TIP 5: Leave your water and snack at home. They have free water and snack for you because we all know shopping definitely will work up an appetite.
If you are close to Wayne, New Jersey and have kids, definitely  follow Whoo Consigns Facebook page to get updates on the next sale. Also, check out their website for more information and shopping tips!

Tell Melissa I sent you...Happy shopping!!


Let me know what you think about consignment sale or if you have never been to one, comment below!

If you ever need any photography services, feel free to reach out and I would love to chat! 201-663-8585 or
charissa@charissahyongphotography.com.

Website: ​https://home.charissahyongphotography.com
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<![CDATA[Personal Brand vs Business Brand]]>Fri, 01 Mar 2019 05:00:00 GMThttp://charissahyongphotography.com/blog/personal-brand-vs-business-brandSo...what is a personal brand and how is it different than a business brand?

Personal brand is a brand that you build around yourself. It usually means you build your business with your name and you are the face of your company.

Business brand is a brand you build around your business. It usually means that you created a brand that distinguishes your business/products/services from another.

Whether you are building a personal brand or a business brand, here are a few tips that you can do right now to better connect with your audience:

1. Be consistent: Using consistent images on your website and social media can elevate your engagement with your audience and consistently posting on social media is just as important, even if you are posting once a week, on the same day, and at the same time. I don't recommend using stock images because they are overused, especially the free ones. Try to take pictures yourself or hire a professional photographer (like me!) to batch create custom images for you. Professional images will definitely get higher engagement and make your website look more professional.

2. Tell your stories: Whether it's your personal stories or your business stories, people love stories and they can connect with you better that way. For example: I'm not just a photographer, I'm also a mom and currently pregnant, so I'm sharing that part of my life in my social media. For a business, you can share an event you are attending and why the event is so important to you/your business or show how much fun your employees are having while they are at work.

3. Share your wins: Share testimonials and thank you notes from your clients. It is a great way to show your audience that your clients love working with you...it's almost like a recommendation, not really bragging.

4. Share your knowledge: Share tips and freebies with your audience, they will love you for it, especially if they are already following you on social media. This will be super helpful when you want to sell your products and service later on. Serve first then sell. Don't you love trying out food samples before you buy the products? Same idea. 

I hope you find these tips helpful! Comment below and let me know.

If you ever have any question about personal brand or need any photography services, feel free to reach out and I would love to chat! 201-663-8585 or charissa@charissahyongphotography.com.

Website: ​
https://charissahyongphotography.com
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