Having school closures and social distancing is a big adjustments for all of us, especially small business owners. However, I think this is a PERFECT time to connect with your audience online and build your know, like and trust factor!
Here are 3 things that you can do right now to get started!
#1: Think of one story you want to share with your audience on social media. For example: I sell xyz services or products. I can share my services/products, the benefits of my services/products, some behind the scenes, freebies/tips for my audience, things/tools I use for my business that would benefit my audience, and more.
One of the thing you can definitely share right now is letting your audience know if you are open for business and if there's anything they can get without having to visit you or your place of business. For example: offering free delivery or video chat.
Remember: Story can connect better and we are all solving a problem for someone.
#2: Take 1 day to photograph the listed story breakdown from #1, and have a minimum of 10-20 images (this way you'll have 1-2 months of images if you post once or twice a week.). Use different background within your business or home to create a variety of images. For behind the scene, you can even do a small video clip. I highly recommend editing the images to match your brand. I personally like the free Adobe Photoshop Express App on my Android but there are plenty of apps out there.
Here is a link for the free photo editing software for your computer and this one is for your phone.
#3: Once you have all the images edited, you can use these images on your social media, email campaign and website. Don't forget to upload some pictures to your Google My Business too!
Community Options, Inc. is a non-profit organization specializing in group homes for people with intellectual and developmental disabilities. They offer housing, employment supports and so much more.
Every February, Cupid's Chase 5K run will take place all over the country to celebrate the founding of Community Options in February 1989.
So this year, on February 8th, 2020, I was so excited to volunteer and photograph Cupid's Chase 5K run in Glen Rock, New Jersey.
The runners slowly arrived to the Glen Rock Municipal Pool around 8am to register, have breakfast, and hang out to stay warm. During that time, the volunteers were setting up and the DJ started playing some uplifting music.
Around 9am, more runners arrived and some were dancing to the music, some were taking pictures at the photo booth, and some were stretching and warming up before the 5k run.
Promptly at 10am, the 5k run officially kicked off and the runners were ready to go. One by one, the runners returned to the finished line. We were all cheering them on and congratulating them. Each runner got a metal for participating. At around 10:30am, the award ceremony started and all the winners got their medal and proudly showing them off.
The energy and support from the by standers were amazing! Here are some of the highlights from the event.
I asked Michael Manginello, a Staffing Coordinator from Community Options Inc. in Elmwood Park, New Jersey, what was his absolute favorite moment while working at Community Options. He said: "Seeing the reactions on the faces of our residents."
He also shared his one tip about life and that is "Patience is a virtue".
Check out their website for more information, donation, and upcoming events.
Need a photography service? Give me a call 201-663-8585 or email me at charissa@charissahyongphotography to schedule your complimentary consultation.
Visit my website to see my portfolio and be sure to follow me on Facebook and Instagram!